Here are some tips & tricks to help you navigate the show next time it’s in town.
- Arrive Early! – As soon as we found out that IMATS tickets sold out for Saturday, my fellow beauty junkies and I knew we had to get there early. We kept hearing about giant lines, 3 hour wait times and beauty brands running out of product and we did not want to go through that. The show starts at 8:30 a.m. and we arrived at 7:00 a.m. That was plenty of time to make sure we made it in with the first wave of people.
- Research! – We wanted to take full advantage of the show discounts so we made sure to research all the product lines were interested in beforehand. We wanted to hit up as many booths as we could and instead of wasting time swatching or hemming and hawing over colors and products at the show – we knew exactly what we wanted when we got in. This turned out great! For example, the Make Up Forever booth gets completely crazy – we heard stories of people waiting 3-4 hours just to get to the booth. As soon as I got to the booth, they handed me a giant pamphlet listing all of the products. I went through the list ticking off everything that I wanted and gave it back to the sales girl to prep my order. – total time: 30 minutes. Also – the salespeople are SUPER busy so they don’t have time to match you to a foundation or help you find the perfect lipstick. You need to know what you want. This is hard though with brands that aren’t readily available through traditional retailers, so be prepared to spend more time at those booths.
- Double Check! – I cannot tell you how many times we walked away from a booth only to find out that they messed up our order, either with the wrong color, wrong product or missing a product altogether. Every booth is absolute chaos and people are moving at warp speed so I can see how mistakes are made. Take a couple of extra minutes to go through your products to make sure everything is right. There’s nothing worse than going home with the wrong product.
Here’s what I ended up going home with:
Make Up Forever – Discount 20% (40% off if Pro). This is where they FORGOT my HD Foundation which was something I really needed. Sads.
- Mat Bronze 40
- Rouge Artist Natural Lipstick 28N –they actually gave me the wrong color in this.
- Aqua Lip Waterproff Linter in 18C
MAC – Discount 20% (40% if Pro). This is where they forgot an eye shadow.
- Brush Cleaner
- 266 Angled Brush
Stila – Discount 40% – they also had awesome deals on if you bough bulk products i.e. all four eye shadow palettes for $80.
- Lil Diamond eye shadow
- Smoke Smudge Crayon
- Bronze Smudge Pot
Bobbi Brown – Discount 40% off – this line carried by Naime’s.
- Blush Brush
- Eye Sweep Brush
- Angled Eye Shadow Brush
- Peony Sheer Blush
- Forest Eye Shadow
- Warm Natural Creamy Concealer
- Medium to Dark Bisque Tinted Eye Brightener
Laura Mercier – Discount 40% – line carried by Naime’s
- Black Karat Baked Eye Colour
- Amethyst Cavier Eye Stick Colour
- Smoke Cavier Eye Stick Colour
- Khaki Cavier Eye Stick Colour
- Cocoa Cavier Eye Stick Colour
- Finishing Brush
- Transculent Loose Setting Powder
- Lush Nectarine Blush
- Lotus Pink Blush
Sigma Beauty -15% Discount
1. F84 – they only had one left (I wanted 3) and sold out of a lot of sets by the time we got there!)
I focused my purchases on the brands that carried the biggest discounts. All in all it was a great experience and next year I will definitely stick around longer to see all the demonstrations and YouTube beauty gurus. The next IMATS is in January and it’s a must for any beauty addict!













